The Analysis Report Playbook: Right here We Develop, Yo

Description

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Languages: English; Mixed file dimension: ; Included information: ()

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The Analysis Report Playbook: Right here We Develop, Yo

Over the previous three years, I’ve helped B2B SaaS shoppers drive MILLIONS of {dollars} in income by creating the type of analysis stories folks truly wish to learn and share. Just like the 2020 Distant Work Report, which has pushed $680k in income (up to now). Now I am packing EVERYTHING I find out about analysis report creation and distribution right into a course that features my plug-and-play TEMPLATE.

I additionally reply all of your burning questions: How do I give you a compelling storyline? How do I get legitimate information? What if the info would not help the story I wish to inform? Am I speculated to gate the report for lead gen? How do I venture handle all of the transferring components? Why is my butt itchy? (Effectively on second thought, not ALL your burning questions.)

If you recognize me from my LinkedIn posts, you recognize my content material has an edge to it. So count on some sarcasm, and perhaps a swear or two. And count on to stroll away with the information and confidence it’s worthwhile to begin creating your individual analysis stories.

(Scroll down for testimonials, a course preview, FAQs, and an about me.)

Course Preview

Lesson 1: Course Intro

Welcome + goals

Lesson 2: Planning + Venture Administration 

Organizing all of the transferring items + setting clear expectations

Lesson 3: Information Assortment + Evaluation

Securing an viewers, writing questions + analyzing uncooked information

Lesson 4: Report Writing + Design

Turning a top level view into a refined report

Lesson 5: WebDev + Monitoring

Establishing marketing campaign monitoring + QA

Lesson 6: Natural Promotion + PR

Producing consideration + leads

Lesson 7: Paid Promotion 

Planning adverts + writing advert copy

Lesson 8: Gross sales Enablement 

Serving to gross sales have extra productive conversations

Lesson 9: Submit-launch

Analyzing outcomes + making course of enhancements

Lesson 10: Monetization 

How you can promote analysis stories to shoppers

Lesson 11: My Writing Course of Deep Dive (Bonus)

How I do information storytelling, step-by-step

About Me

Hello! I am Erin. I’ve had the privilege of main content material groups for seven years—first as a Part Editor and Managing Editor at a Boston-based content material advertising and marketing company. After which as Head of Content material and Advertising Director at The Predictive Index, a high-growth B2B SaaS firm. There, I grew the content material crew from 1 to eight, helped launch a market class to land a $50M Sequence A, and generated hundreds of thousands in income from content material ($1M+ from analysis stories alone). Holla!

Over the previous decade, I’ve labored with 100+ B2B firms as a strategist, editor, and author. Just a few you may know embody HubSpot, Drift, G2, Intuit, Greenhouse, Zenefits, Showpad, Intellum, and Metadata.

My content material advertising and marketing and crew management insights have been featured by the American Advertising Affiliation, Content material Advertising Institute, Content material Advertising Convention, ASJA, Masters of Content material, Content material Logistics, Orbit Media, and extra.

In my free time, I prefer to get tattoos, drink wine, and take lengthy sits on the sofa.

The Research Report Playbook: Here We Grow, Yo – Erin Balsa

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