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Learn YouTube Marketing Strategies with the YouTube MasterCourse

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Learn how to become a successful YouTuber with the YouTube MasterCourse! Get the skills and knowledge you need to create, grow, and monetize your channel. Get started today!

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99% of Folks Eat. Only one% Create.

If you happen to’re studying this, you’d like to affix the 1% by beginning a YouTube Channel.

Most individuals passively eat and lurk on-line.

However it’s those that create on-line who unlock thrilling alternatives.Posting movies on YouTube generally is a catalyst for life-changing outcomes.

As an alternative of…

– Deferring to others, you grow to be an authority.

– Chasing alternatives, alternatives come to you.

– Consuming different folks’s stuff, you create your personal.

You don’t must be an skilled, coach, or trainer to have one thing priceless to say.

Everybody has distinctive data they will educate others.

However launching an academic channel could be daunting.

As a result of it’s one factor to understand the technical facet of constructing a channel – lighting, tools, enhancing, and many others.

However what concerning the intangible?How do you overcome the concern of being on digicam?

Of feeling such as you’re not price watching? Or develop the self-discipline to publish movies weekly?

Issues Began To Flip.

Regardless of feeling defeated, I stored going as I reminded myself why I began YouTube within the first place. I went again to my “Why” i.e. – to assist and encourage others via their journey as a creator or entrepreneur.

I am so glad I did not surrender as a result of after a 12 months, issues began to show:

With each add, my channel grew increasingly every day.

Though I solely work part-time on my YouTube channel as I produce other on-line companies, it has introduced many alternatives alongside the way in which.

  • Paid sponsorships from Canva, Alibaba, Epidemic Sound, VidIQ, Hostinger, and have safe long-term partnerships with among the manufacturers I like.
  • Talking at Thinkific’s Amplify 2022 Summit.
  • YouTube advert income elevated each month as extra views = $.
  • Hitting 100,000 subscribers on my second 12 months.
  • Passive earnings giving me extra time to spend it with my household and construct new companies.

Introducing…

Aurelius Tjin’s
YouTube MasterCourse.

Throughout 15 Modules and 100 classes, you will be guided on each step to start out and develop a thriving academic YouTube channel.

This course teaches you the precise methods I used to develop my academic channel from 0 to 135K + subs.

You will get video classes, templates, checklists, and entry to a non-public members solely group to remain accountable and meet like-minded creators going via the identical journey.

What You will Study in YouTube MasterCourse

Develop a Successful YouTube Mindset

Content material, gear, enhancing, the algorithm is one factor, however success on YouTube first begins with the thoughts. We’ll undergo creating a profitable mindset as a YouTube Creator and overcome boundaries stopping you from succeeding.

 Rework Information Into Alternatives

You’ve data, expertise or experience you need to share on YouTube however need to know easy methods to current it to your viewers. You’re going to get templates, constructions, checklists, and plans to show your data into YouTube movies.

 Have a Clear Plan To Comply with

Think about figuring out precisely what movies to make and having months of content material deliberate out. You’ll arrange the muse of your channel — area of interest, branding, content material pillars, and extra so you possibly can go from purposeless to purposeful.

Grasp the Technical Parts

You will be guided on what gear to make use of based mostly in your stage: Starter, Intermediate or Superior. You possibly can very nicely begin with zero funds.
You’ll construct a streamlined workflow so you possibly can plan, file, edit, and publish movies. You will perceive how the algorithm and metrics works.

Current With Confidence

Go from awkward and cringey to clear, calm, and assured. You will study ideas and methods to current your movies and tutorials that engages your viewers and makes an impression.

Construct a Actual Enterprise

YouTube is extra than simply posting movies. While you deal with YouTube as a enterprise vs a interest, you will see your self as greater than only a “YouTuber”. It could usher in new alternatives to diversify your earnings on-line as an alternative of counting on advert income from YouTube.

Course Modules & Classes

Spanning throughout 15 Modules and 100 classes, you will be guided on each step to start out and develop your YouTube channel.

Beneath you will discover the precise modules and classes contained within the YouTube MasterCourse. 98% of the teachings are in video type and embrace downloadable worksheets, plans, and templates.

Module 1: Introduction

  • Lesson 1: Welcome to the course!

What you will study, how the positioning works, easy methods to benefit from this course, and members solely group entry.

Module 2: The YouTube Success Mindset

Perfectionism, The Comparability Lure, and Imposter Syndrome could make YouTube an enormous problem — earlier than you even begin posting. Develop a resilient mindset so you possibly can start making movies you’re happy with.

  • Lesson 1: Introduction
  • Lesson 2: Overcoming the concern of being on digicam
  • Lesson 3: Easy methods to not fear about what others suppose
  • Lesson 4: Easy methods to overcome imposter syndrome
  • Lesson 5: The Comparability Lure
  • Lesson 6: Beat Perfectionism
  • Lesson 7: The Plateau of Latent Potential
  • Lesson 8: Begin With ‘Why’
  • Lesson 9: Redefine “YouTube”

Module 3: Discover Your Area of interest

While you give attention to one group of individuals, you’ll have a neater time changing into a thought chief. Outline your area of interest with a confirmed, easy-to-follow framework to start out creating compelling movies.

  • Lesson 1: Introduction
  • Lesson 2: The YouTube “Ikigai”: The 4 components to find out if a distinct segment is worth it.
  • Lesson 3: Create a really perfect viewers avatar
  • Lesson 4: Outline your area of interest
  • Lesson 5: The professionals and cons of niching down

Module 4: Branding

Construct a profitable model on YouTube that feels genuine to you. By means of some enjoyable workout routines, we’ll undergo the method of discovering your model’s distinctive voice and establish your “weirdness”, quirk or flaw and use it as an unfair benefit in your movies. You will develop your core values, create a one-page model identification, and determine your model’s coloration scheme.

  • Lesson 1: Introduction
  • Lesson 2: Model World Cloud (Train)
  • Lesson 3: Create your one-page Model Identification (Train)
  • Lesson 4: Easy methods to create your model coloration scheme
  • Lesson 5: Easy methods to establish your “weirdness” and study to embrace and personal it.
  • Lesson 6: The professionals and cons of niching down
  • Lesson 7: Develop your core values and keep true to your self

Module 5: The One-Web page YouTube Plan

With no technique, you will be moving into with no goal and targets. So on this module, you will be making a one-page YouTube plan that lays out the important thing parts about your YouTube enterprise on one web page. You’re going to get a printable copy of the One-Web page YouTube Plan in addition to a extra detailed format in a Notion template.

  • Lesson 1: Create your One-Web page YouTube Plan
  • Lesson 2: One-Web page YouTube Plan: Printout method
  • Lesson 3: One-Web page YouTube Plan: Digital method

Module 6: Setup Your YouTube Channel

You may be guided on easy methods to identify your channel, design your channel banner, write your About/Description web page, arrange your channel’s playlist and extra.

  • Lesson 1: Easy methods to identify your channel. Private or enterprise identify?
  • Lesson 2: Select the appropriate YouTube account
  • Lesson 3: Create a brand new YouTube channel
  • Lesson 4: YouTube Channel customization settings
  • Lesson 5: Discovering your manner round YouTube Studio
  • Lesson 6: Easy methods to design a YouTube channel banner / cowl artwork
  • Lesson 7: General channel settings to configure

Module 7: Content material 101

Say goodbye to author’s block and a disorganized workflow. We’ll stroll via the creation course of from begin to end — together with key phrase analysis, matter angles, and scripting — demystifying all of it. You will keep constant through the use of my Grasp YouTube Content material Calendar and by no means run out of concepts! And what about scripting your movies? You will get my precise video constructions. Merely fill within the blanks!

  • Lesson 1: Introduction
  • Lesson 2: The Grasp YouTube Content material Calendar
  • Lesson 3: Create your Content material Pillars
  • Lesson 4: Key phrase analysis instruments: Which one to make use of?
  • Lesson 5: Content material Mind Dump {Train}
  • Lesson 6: Easy methods to do key phrase analysis to seek out profitable key phrases: My Course of
  • Lesson 7: Easy methods to resolve which key phrase to make use of over one other
  • Lesson 8: While you SHOULDN’T care about key phrases
  • Lesson 9: Easy methods to script and construction your movies for fulfillment
  • Lesson 10: The Content material Ratio
  • Lesson 11: Motion Plan: Let’s plan out your first 5 movies

Module 8: How To Movie

Whether or not your funds is $0 or $5,000, discover the appropriate gear combo for you. Get the final word breakdown on filming onscreen and offscreen tutorials and speaking head movies — from audio, lighting, microphones, digicam settings, enhancing software program and way more.

As entrepreneurs, educators and academics, we would like a setup that will get the job carried out and makes recording movies at any time straightforward to do with no friction.

You will additionally get a behind-the-scenes of my full recording course of so you possibly can say “Ohh…that is the way you do it!” You will see my stuff ups and the way I get again in focus. What do you have a look at when recording? How do you place your self on digicam? How do you cease saying filler phrases like “Ummm”, “Ahhh”, and “You understand”? It is all lined on this jam-packed module.

  • Lesson 1: Introduction
  • Lesson 2: The Starter Gear Setup($0-$40 funds)
  • Lesson 3: The Intermediate Gear Setup (Beneath $1000)
  • Lesson 4: The Superior Gear Setup ($3K-$5K). The precise gear I exploit to file movies
  • Lesson 5: Gear setup for skilled display screen tutorials
  • Lesson 6: Easy methods to setup your studio + tour of my YouTube studio
  • Lesson 7: Evaluating totally different lighting and what every do
  • Lesson 8: 7 tricks to establishing your studio
  • Lesson 9: Display recording software program to make display screen tutorials (and what I exploit)
  • Lesson 10: Sony ZV-1 digicam settings
  • Lesson 11: Sony A7C or A7III digicam settings
  • Lesson 12: My full recording course of. A behind-the-scenes of how I file movies
  • Lesson 12: Easy methods to speak to the digicam: Presentation and talking tricks to go from awkward to assured.

Module 9: How To Edit

As a father and husband, I am unable to be spending days enhancing my movies and making all of it “cinematic”. That is why I exploit my easy 4-phase enhancing workflow to make YouTube movies.

You’ll study my easy 4-phase enhancing workflow to make YouTube movies that pack a punch and ship your message clearly and succinctly to your viewers.

  • Lesson 1: Introduction. Common enhancing methods it doesn’t matter what video editor you utilize
  • Lesson 2: Easy methods to organise your movies. My precise file and folder construction
  • Lesson 3: 6 video editors you need to use (free and paid)
  • Lesson 4: How I edit my video. Comply with my 4-phase enhancing workflow
  • Lesson 5: Easy methods to course of your audio. Utilizing this free device and some clicks, your audio will sound professional
  • Lesson 6: Enhancing methods to chop errors so your video seems to be and sounds clean.

Module 10: How To Design Thumbnails That Get Clicks

You may make the best video you have ever made earlier than however you’ve lower than 3 seconds to seize you are viewers’s consideration together with your thumbnail. Thumbnails are so essential on YouTube which is why I devoted a complete module to guiding you thru designing thumbnails that get clicks.

  • Lesson 1: Introduction: The “Artwork” of thumbnail design
  • Lesson 2: The Psychology of thumbnail design. Perceive this and you will make scroll-stopping thumbnails
  • Lesson 3: The Easy 3-4 Rule to design thumbnails that appeal to
  • Lesson 4: Instruments for designing your thumbnails
  • Lesson 5: Easy methods to take images of your self to your thumbnails (full demo) together with 6 instance poses and expressions to take
  • Lesson 6: Easy methods to design your thumbnails step-by-steps with out being a designer
  • Lesson 7: A device to preview your thumbnails so they give the impression of being good on desktop, pill, and cell

Module 11: How To Publish Your Video

You’ve scripted, recorded, and made a thumbnail to your video. However earlier than you hit that “Publish” button, you will need to know easy methods to craft your video titles and outline that is not solely catchy (not click-baitey) however can also be optimized to rank your video to your key phrases.

  • Lesson 1: Introduction: The “Artwork” of thumbnail design
  • Lesson 2: Add your video
  • Lesson 3: Easy methods to craft video titles that do not scream “Clickbait!” however nonetheless get views.
  • Lesson 4: Easy methods to write your video description that appeal to YouTube Search with out key phrase stuffing.
  • Lesson 5: Add settings. What to concentrate to and what to fully ignore.

Module 12: Perceive The YouTube Algorithm

YouTube works in mysterious methods. It is one factor to make a video, design your thumbnail, have all of the key phrases in place however it’s as much as the YouTube algorithm based mostly on viewer expertise to resolve whether or not a video’s price recommending or not. Discover out key efficiency indicators to place you in favor of YouTube’s algorithm to get really useful on YouTube’s Homepage, Steered, and extra.

  • Lesson 1: Introduction: The “Artwork” of thumbnail design
  • Lesson 2: An important algorithm components it is advisable to know
  • Lesson 3: Easy methods to set off the algorithm and get your movies really useful and steered by YouTube
  • Lesson 4: When it’s best to NOT care about key phrases, metrics, and the algorithm.
  • Lesson 5: Not letting the algorithm management you

Module 13: YouTube Analytics Deep-Dive

YouTube Analytics doesn’t must be difficult. You’ll find out how YouTube Analytics works so you already know what to search for and make enhancements to develop your channel based mostly on actual knowledge.

  • Lesson 1: Discovering your manner round YouTube Studio’s Analytics.
  • Lesson 2: Metrics That Matter: What to search for to develop your channel.
  • Lesson 3: Measuring Your Success. Obtain my YouTube Targets and KPI’s template.

Module 14: How To Monetize Your YouTube Channel

Flip what you already know into sustainable earnings. We’ll discover not solely monetization out of your movies, however from model offers, internet online affiliate marketing, and extra.

  • Lesson 1: Introduction
  • Lesson 2: AdSense: Easy methods to earn from advertisements in your movies and necessities to fulfill
  • Lesson 3: Affiliate marketing online: Precisely easy methods to earn from selling different folks’s services or products
  • Lesson 4: Manufacturers and sponsorships. Easy methods to appeal to the appropriate manufacturers, construction and negotiate your charges, and suggest to manufacturers. Sponsorships was my primary income supply for my channel in 2021. When you know the way to barter, it may be a severe money-maker.
  • Lesson 5: Digital merchandise. Create and promote eBooks, guides, on-line programs, and the platforms to make use of.
  • Lesson 6: E-mail advertising and marketing. Begin constructing an electronic mail record to not put all of your eggs in a single basket.
  • Lesson 7: Providers. Supply consulting or teaching calls. Easy methods to setup your consulting web page to start out promoting and reserving purchasers.
  • Lesson 8: Koji hyperlink in bio. A easy platform to creating tip jars, provide video requests like Cameo, and promote digital merchandise.

(This module will probably be prepared on April fifth)

Module 15: Rising, Systematizing, and Time Administration

When beginning out, you’re the videographer, producer, director, video editor, designer, marketer, author, social media supervisor, and a 1000’s different roles. Juggling every part your self and dealing lengthy hours in the long term is just not sustainable, particularly if you wish to spend extra time with household or work on even larger issues.

On this module, we are going to cowl methods on easy methods to work ON your corporation as an alternative of being IN the enterprise sporting all of the hats. We’ll undergo easy methods to streamline your workflow for essentially the most quantity of productiveness.

  • Lesson 1: Construct your staff: The place to rent a video editor.
  • Lesson 2: Pivoting to different matters.

(Extra to come back)

(This module will probably be prepared on April fifth)

Aurelius Tjin – YouTube MasterCourse


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